Key Factors to Consider When Choosing an Event Planner

If you are planning to host an event, you need to think about the possibility of bringing an event planner on board. It is not hard to find an event planner, but finding the right one might require that you do some work.

Before you start evaluating some potential candidates, you need to start by defining your objectives or expectations. Who is your target audience? What do you intend to achieve? It is good to have an idea of what you want before reaching out to an event planner. Here are some basic factors to consider when scouting for an event planner.


You have to pay attention to the expertise of an event planner, or their suitability to your event. In light of this, make sure that they have experience in dealing with events similar to yours. If you are planning for a concert, then a planner that usually does business-to-business gigs might not be the best fit. Be sure to get some references to ensure the planner is well versed in your niche area.


Besides expertise, it is also essential to know the services that the event planner offers. Some of the services that go along with event planning include catering, audio-visual services, staffing, and accommodation. A good planner should offer as many services as possible, which means that you will have less to do.

Health and Safety

Besides the fun and glare that come with events, a good planner should have what it takes to protect you and your guests. This means that you should be up to date with all health and safety regulations. You also need to have some risk assessment competencies and insurance policies to ensure that everyone is protected.

Cancellation and Refund Policy

As you plan, you also need to think about the worst-case scenario. For instance, if you are forced to cancel, postpone, or change the venue of the event, you do not have to incur the full cost. In light of this, look at the cancellation and refund policy before making any commitment. A good planner should only charge you for hours, services utilised and planning costs that they might have incurred. Also, pay attention to the implications of a cancellation caused by ‘Acts of God’ such as severe floods.

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